About Us
Our Story
Let's Be Good to Our Environment
Our original vision was straightforward: create products that look good, wear good and are sustainable. As we delved deeper into the fashion industry and became aware of its history of waste and the significant harm it causes to the environment, our commitment to sustainability grew even stronger. Additionally, with the founder's vegan lifestyle, it became clear that kindness to all living beings was a core value. This ultimately shaped our company’s philosophy: to respect and protect our surroundings. As a result, we embraced a strict 'no harm to animals' policy.
WHAT WE
Bring To The Table
Our company is built on the pillars of sustainability and impeccable style. In our products, we have combined beautiful design elements with features that minimize environmental impact. Our current line is inspired by unisex style. Each of our products go through thorough analysis and numerous iterations until they are crafted right.
Selection of eco-friendly materials will always be paramount to us. In addition to materials selection, we also carefully consider how we use these materials to construct our bags. For example, we used a very high quality vegan leather in our current line. Knowing that this material has greater environmental impact than our other materials, we used this vegan leather conservatively, and only in areas requiring reinforcements.
As we embark on this journey, we are committed to continuous evaluation and improvement of our entire supply chain so that we can bring more eco-friendly products to you.
Comprehensively Sustainable Product Lifecycle
At Luna, we believe in creating a culture of slow and sustainable fashion. We believe that sustainability needs to be considered throughout a product’s life cycle. Many factors need to be weighed in – from the beginning, that includes product conceptualization and raw material selection, to the end of life/disposal.
Our goal is to adopt a comprehensively green product life cycle, so that at every stage of a product’s life cycle, our processes are vetted, checked, and tested to have the highest sustainability standard and the lowest environmental impact.
As our journey is just beginning, we cannot achieve all of our goals immediately. However, even during this initial phase, we stayed true to our ambition. We ensured that all our raw materials, to the extent possible, are sustainable. Our durable water repellant finish is eco-friendly and toxic free. To the extent possible, we have worked with vendors, who follow environmentally friendly and safe processes.
We are dedicated to staying at the cusp of offering a sustainable product lifecycle by using innovative technologies. Our eventual goal is to offer an extensive upcycling/recycling program where customers can send their end-of-life products to be upcycled/recycled in a full-circle manner. Most importantly, regardless of which stage we are in as a company, we are committed to be transparent of our sustainability practices to our customers.
Slow Fashion & Limited Production Run
We believe that the environment shouldn’t have to pay the high price of fast fashion . We believe that products should be developed with care and mindfulness. Traditionally, fashion had 4 seasons (Spring/Summer, Fall/Winter, Resort and Pre-Fall), with fast-fashion we now see 52 “micro-seasons”. There is no need to flood the market with new styles every week or so; such proliferation not only overwhelms consumers but also results in unnecessary excess and contributes to the major disaster that we are currently witnessing in our environment.
By utilizing a limited production run, our products will be released in a conservative manner, focusing on quality control, and creating a sense of excitement and exclusivity. Ultimately, it is our dream to create a culture of sustainability, where fashion is focused on quality rather than quantity, and products are created with a better tomorrow in mind.
A Better World for Animals
At the heart of our brand is a deep commitment to kindness toward all living beings. We believe that fashion should not come at the cost of animal welfare or environmental harm. This philosophy shapes every aspect of what we do:
Respect for Animal Life
• Cruelty-Free Production: We are proud to craft all our products without the use of any animal-derived materials.
• No Animal Testing: All of our products and materials are rigorously tested for quality and durability using methods that never involve animals.
Ethical Material Choices
• We use innovative plant-based materials that mimic the qualities of traditional leather while causing zero harm to animals.
A Holistic Approach to Compassion
• Empathy as a Core Value: We believe that fashion should not only be about looking good but doing good, for animals, the planet, and people alike.
• Education and Advocacy: By promoting awareness of the ethical and environmental impacts of animal-based fashion, we hope to inspire more conscious consumer choices.
Kindness towards animals is not just a practice for us—it’s a principle that guides our every decision as we work to create a better future for fashion.
Our Materials
Recycled Materials
The canvas material we used in the body of our current line of bags is made from Recycled Polyester (rPET). It is certified by Cradle to Cradle.
Discarded plastic bottles gathered from Haiti and Honduras have been used as the recycled material. This effort has been spearheaded by Thread International with the purpose of cleaning up Haiti and Honduras’ environment, creating jobs, and alleviating poverty.
The lining material of our current line of bags is a blend of Recycled Hemp and Organic Cotton.
Renewable Sources
Algae
The innovative structural material we used inside our bags is partially made from algae.
Do you know that algae absorbs water and air pollution (e.g., CO₂, nitrogen, and phosphorus)? However, with the rise in global temperatures and human activities, we are now experiencing an uncontrollable increase in algae growth in our ecosystems.
The algae-based thermoplastic material we decided to use benefits the environment in the following ways:
• As a result of this thermoplastic production, freshwater ecosystems that experience consistent algae problems are being cleaned.
• A recent LCA study has proven that algae-based foam has 20–40% less impact on the environment than regular plastic EVA foam.
Other plant-based sources
The vegan leather we used for trims and detailing is partly made from corn.
Eco-friendly Solutions
Our bags are treated with a Durable Water Repellent (DWR) finish that contains absolutely no fluorochemicals or formaldehydes. This finish is safe and compliant with ZDHC MRSL and Oeko-Tex®, and it is also Blue-Sign® approved. Although not required, we are Prop65 compliant.
With sustainable solutions paired with timeless craftsmanship, our bags are the perfect blend of modern luxury and care for our global ecosystem. Our design approach and meticulous attention to detail allow our bags to stand out as statement pieces with exceptional longevity and timeless style.
